*All times are relative to a plus or minus.

Start: Corporeal plays a Halo themed intro with video.

5:00 Rock Band played live. Peter Moore pauses the game several times. Very funny.

9:00 Viva Pinata: Party Animals is shown for the first time.

12:00 New Mass Effect Trailer shown and dated for November.

14:00 Console and software sales are highlighted. Xbox 360 dominates software sales and attach rates.

18:00 Video Montage of upcoming games is shown.

23:00 Scene it? is debuted for first time with a new specialty controller.

24:00 Naruto: Rise of a Ninja is highlighted exclusively for Xbox 360 with new video.

26:00 EA Sports titles are highlighted for Xbox 360.

28:00 Reggie Bush is brought out on stage to play Madden NFL ‘08 with Microsoft’s Jeff Bell.

30:00 Xbox Live numbers are highlighted at eclipsing 7 million members to date.

31:00 Xbox Live Arcade video montage is shown.

33:00 Sonic the Hedgehog and Golden Axe announced as available today on XBLA from Sega.

34:00 Video Marketplace is highlighted with a new partnership with Disney. Video montage of Disney content is shown and available now on Xbox Live Marketplace all in High Definition.

37:00 Video Marketplace is announced for a global release soon and Xbox 360 Elite is announced for a European release on August 24th.

38:00 Shane Kim makes it onto stage to talk about, you guessed it, games.

40:00 Project Gotham 4 is shown with members of Bizzare Creations.

42:00 PGR 4 On Demand is announced as well as a new trailer is shown.

43:00 PGR 4 announced for a September release.

45:00 New Lost Oddysey trailer shown.

47:00 Viva Pinata coming to Games for Windows.

48:00 Gears of War PC [XP and Vista] shown by Cliffy B. 5 new chapters coming to PC Gears of War. Brumak battle demoed by Cliffy B.

52:00 Games for Windows Live partners are announced. Games for Windows Live announced to be integrated into Unreal Engine 3.

53:00 Windows Vista sales and statistics numbers are highlighted.

54:00 Video montage of Games for Windows upcoming games is shown.

57:00 Call of Duty 4 is highlighted with a new trailer.

59:00 Infinity Ward developers are ushered on stage to demo COD 4.

1:04:00 Xbox 360 exclusive online multiplayer Beta of COD 4 announced. Check www.charlieoscardelta.com for more details.

1:05:00 Tom Clancy’s Splinter Cell: Conviction is highlighted quickly.

1:05:30 Second GTA IV trailer is shown.

1:07:00 GTA IV dated for October 16th for US and October 19th for Europe.

1:08:00 Xbox 360 Japanese publisher support is highlighted.

1:09:00 New Resident Evil 5 trailer is shown. Full version of trailer available on Xbox Live Marketplace on July 26th.

1:10:00 Ubisofts Jade Raymond is ushered onto stage to demo Assassins Creed. This time in Jerusalem. A few laughs ensue when all is not perfect this time around.

1:16:00 Assassins Creed slated for a November release.

1:17:00 Halo live action short shown for first time. (Mixed reactions are definite to come)

1:20:00 Halo 3 themed Xbox 360 announced.

1:22:30 New Halo 3 campaign trailer shown for first time.

End of Briefing

-William “thewilleffect” Bell-