Remember the games of summer (fall for you guys/gals on the other side of the equator) “Play the Blockbusters on Xbox 360″ claymation/stopmotion ad ? If you don’t, then here’s a refresher.

[youtube=http://youtube.com/watch?v=nRg0X5xNhAs]

The content of the ad isn’t at the core of the ad for the first time around seeing it, but most likely you’ll be thinking to yourself ” How’d they do that?”. It was first thought to just be CGI by many including myself, but it turns out that it was much harder than that. In the below video, Moo Studio’s goes through the process of creating the spot. Much like all stop motion before it ala Wallace and Gromit, “Patience is a virtue” is taken on a test drive. Who said stop motion was dead? Mad props to the video editor and after effects guy for pulling this off since they were conveniently not mentioned in the making of.

[youtube=http://youtube.com/watch?v=emxpd8SdWUs]

Making of [Moo Studios]

-William “thewilleffect” Bell-