The very notion of Achievements on the Xbox 360 and now Games for Windows have certainly changed the way we all play games. Achievement Unlocked has become a symbol for many things outside of gaming as well, because of this unlocking this or that genius. Rather it’s getting to a destination a hair bit faster than usual or just plain doing something cool, gamers who have played a game on the Xbox 360 or are at the very least aware of the concept of unlocking achievements whether there playing a videogame or not.

Regardless if your stance on achievements are a good thing or not, Gear site SplitReason has taken the achievement craze up a notch. Ushering in achievement locked underwear for women, SplitReason has some serious guts to offer such a product that will definitely see some criticism of some form or fashion. Either way, take it for what you will. I’d bet Microsoft never guessed achievements would become this universal.

[Via Gamersquad]

-William “thewilleffect” Bell-